Glenn Beck has been in denial about his ratings slide for weeks now. First, he claimed that there is no ratings decline for his Fox News show, and then he claimed that the weather was to blame for his 33% drop in viewership. However by attracting only 1.7 million viewers on Friday, Beck hit a new all time low which is now 50% off of his peak audience of 3.4 million.
On Friday, Beck pulled an all time low of 1.776 million viewers, and while this is good enough to handily win his time slot, this marked a new low which has quickly turned into a free fall since January. At the close of 2009, Beck was still averaging 3 million total viewers a day. At his peak, Beck could draw 3.4 million plus viewers a day. There was talk of him eventually supplanting cable news king Bill O’Reilly.
The story for Glenn Beck last week was the same as it has been for all of the other weeks over the past few months. He starts strong on Monday, but he loses viewers on each of the following days of the week. Last Monday, Beck had 2.3 million viewers. By Tuesday, he had 2.1 million viewers. On Wednesday and Thursday, he had 2 million viewers, and by Friday he was down to 1.77 million viewers. What should be most troubling to Fox News is that Beck did not have one below average day. He had three. Beck’s average number of viewers had fallen to 2.2 million viewers, but on Wednesday, Thursday and Friday, he was under that.
Politicususa
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